I bought a travel size version of this for my husband to try and he absolutely loved it. Grand Canyon is a very flattering scent for him and he has reported that his beard is now very soft, less scratchy, and his skin underneath is very hydrated. He previously used his regular face wash, but never will again. He also said his beard was more manageable and less "scraggly". I would assume he means that it looks well groomed now. We purchased full size bottles after he tried it out and will continue to purchase as long as it's available.